Andrea Alfaro

CLIMA

Art Direction shooting

Year: 2020
Client: CLIMA

The studio shoot explored water in all its forms, making it the main protagonist of every image. Droplets, reflections, and movement become expressive elements that interact with the umbrellas from the collection, while carefully composed setups evoke the style of contemporary still lifes.
Clima, a brand that celebrates optimism and diversity on rainy days, entrusted us with the art direction and styling for their 2021 Umbrella Collection. The concept centered on the strength and beauty of water, transforming each photograph into a visually intense and poetic expression.
The final result reflects the brand’s philosophy: functionality and style combined with creativity, using a visual language that turns each umbrella into an active protagonist in the rain.