Year: 2023
Client: CLIMA

An exploration of form, function, and style.
The new Clima M&P 2024 campaign reimagines the umbrella as an essential accessory for urban life — elevating it beyond practicality to become a natural extension of personal style.
Inspired by the energy of the city and its constant motion, the collection merges timeless elegance with a modern spirit. Each image captures the dialogue between fashion and functionality, between the rain and the attitude with which we face it.
The aim was to create a visual narrative that embodies this balance — the sophistication of design and the authenticity of the everyday. A clean, coherent visual language where umbrellas blend seamlessly into real urban scenes — not as objects, but as part of the city’s rhythm.

Clima M&P 2024 celebrates the beauty of the essential,
and the power of simplicity when it’s shaped with intention.