Andrea Alfaro

M&P Man

Year: 2022
Client: CLIMA

Immerse yourself in the new Clima M&P collection.
A concept created by people, inspired by the world. A collection that combines functionality, design, and character, conceived to accompany every movement with naturalness and style.
Our challenge was to create an engaging promotional campaign for a discerning and conscious audience — one that values authenticity and the balance between practicality and aesthetics.
From this premise, we developed a global concept under the title “Urban”, where the city becomes the perfect backdrop to express a modern, dynamic, and ever-evolving way of life.
The campaign captures the essence of Clima M&P: accessories designed for those who seek protection from the elements without compromising on style. Every image, every visual piece, conveys the balance between functionality and contemporary elegance.