Andrea Alfaro

MYdrap

Art Direction, Editorial

Year: 2014
Client: MYdrap

MYdrap: Elegance and Functionality for Setting the Table

MYdrap offers napkins and table rolls designed to dress the table with style, available in both disposable and washable versions, made from 100% high-quality textile. Each product combines functionality, durability, and aesthetics, making it a versatile choice for both domestic and professional settings.
The visual concept aimed to convey a clean, elegant, and approachable character, reflecting the excellence and quality of MYdrap’s materials. Every visual element was designed to highlight the sophistication of the products while communicating warmth and humanity, creating an engaging and coherent experience for the customer.
The result is a brand image that projects professionalism and style, positioning MYdrap as a reference in textile table solutions, combining contemporary design with the practicality demanded by modern life.